Ben Fried

Profile picture of Ben Fried. Ben has short dark hair. His arms are folded and he is wearing a blue jumper.


Based in London, Ben is a Senior Partner in the Entertainment and Gaming practice, focused on betting and gaming.

Ben Fried leads Elevate Talent’s Betting & Gaming Practice and is based in London. Ben is a betting, gaming and technology industry expert with over 20 years’ experience. He partners with investors, boards, and leaders to accelerate the performance of people and teams in fast-growing companies.


Ben’s extensive network of contacts and industry expertise were developed through his career as a senior executive at Betfair during its high growth phase and then as founder of Gaming Edge Associates, a boutique strategy consultancy focused on the betting and gaming industry. From 2013 to 2021, Ben had various leadership positions at VC and PE backed technology companies.


Ben’s general management expertise, his knowledge of both B2C and B2B environments, and his breadth of industry experience are invaluable as he helps leadership teams transform their businesses through talent.