Case Study

WTA, CEO

CEO needed to accelerate commercial growth

Marina Storti, Chief Executive Officer, WTA Commercial Company

Service

CEO

Executive Search

Industry

Sport

Location

United Kingdom

Situation

  • WTA and private equity firm, CVC, entered into a Partnership agreement to manage the WTA’s commercial rights via WTA CommercialCo. The result being that the WTA and CVC needed a high calibre commercial CEO to accelerate commercial growth across the venture

Challenge

  • This role required someone to:​

    • Enhance the existing commercial programme​
    • Improve the product, technology and content proposition​
    • Drive tangible innovation and creativity​
    • Unlock new revenue streams​
    • Increase fan engagement​
    • Drive greater stakeholder collaboration and aggregation of rights and assets​
    • Build a world-class team

Result

  • Marina Storti, Managing Director of NOW (part of Sky) has been selected to lead the new commercial venture for the WTA. Marina brings 20+ years of extensive strategic and commercial experience across media with expertise in sports rights valuation, D2C, digital, and scaling consumer businesses. ​

  • Her commercial instincts, understanding of the landscape and leadership will have a substantial impact upon the future of women’s tennis. 

 

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