Case Study

TripAdvisor, CEO

Founder/CEO succession in a public company context

Matt Goldberg, CEO, TripAdvisor

Service

Executive Search

Industry

Consumer

Private Equity

Technology

Location

Boston

Los Angeles

New York

Situation

  • Tripadvisor, Inc. (NASDAQ: TRIP), founded in 2000 by Steve Kaufer, grew into one of the internet’s beloved consumer brands serving 450 million users worldwide.  
  • At the end of 2021, founder/CEO Kaufer announced his resignation and the start of a search for his successor.  
  • Tripadvisor’s board, led by controlling shareholder Liberty Media and Liberty’s CEO Greg Maffei, selected SRI to conduct the global search.  

Challenge

  • Finding a successor to a founder/CEO who’d been at the helm for over 20 years. 
  • A next generation leader who could combine scaled consumer internet skills with expertise in a two-sided marketplace business. 
  • A leader who could drive innovation at the business model level 

Result

  • Matt Goldberg​ has served in various leadership roles in the digital content, media and entertainment, and travel industries, and in both B2B and direct-to-consumer models at companies such as News Corp, Liberty Interactive Corp, Lonely Planet, and Dow Jones. 

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