Case Study

The Guardian, CFOO

Something new to read about

Keith Underwood, CFOO, The Guardian


Executive Search


Media and Content




  • Following two consecutive years of break-even (EBITDA), GMG’s Board appointed a new CEO, Annette Thomas, to lead a long-term strategy of sustainable profit growth for one of the world’s most admired journalism brands. 


  • Hire a CFOO to increase operational efficiency, create a PMO, oversee enterprise technology and help drive further digital transformation and significant organisational change  
  • Culture fit very important and to have a hire that is intellectually capable and curious, believe in profit with purpose, and share the liberal values of the Guardian. 


  • Keith Underwood, placed as CFOO, is an established operating and finance leader in the media sector, with deep experience of broadcasting. He most recently spent 10 years in senior roles at Channel 4, latterly as COO. He joined C4 to drive digital innovation and led the project to relaunch All4, its VOD service. He previously worked for Discovery and Sky in strategy and digital roles. Placed July 2020.    


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