Case Study


Recruiting a COO for a “unicorn” start-up

Fiona Richards, Chief Operating Officer, PrimaryBid


Executive Search





New York


  • PrimaryBid is a late-stage start-up that’s changing the game for retail investors with a fintech platform that gives everyone fair access to IPOs and public company fund raises. 
  • Backed by marquis investors including SoftBank, Fidelity International Strategic Ventures and ABN AMRO Venture, the company was pursuing an aggressive international expansion strategy to grow well beyond its core UK market 
  • They sought an accomplished Chief Operating Officer who could build the processes, teams and infrastructure required to scale-up the business  


  • Finding a candidate who could blend an entrepreneur’s drive for growth with the strategic and operating acumen required for scale 
  • A truly global operator with experience in multiple worldwide geographies 
  • A candidate who could add new ideas and a diverse perspective to a founder-led executive team 


  • After a process that included UK, European and US-based candidates, PrimaryBid selected Fiona Richards, an accomplished global operator with a track record of leading successful growth and transformation initiatives at UBS, Deutsche Bank and St, James Place/Rowen Dartington 


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