Case Study

Polar, President US

Growth in the U.S. Market

Peggy Ang, President, US, Polar


Executive Search





North America


  • Founded in 1977, Polar has been an industry leader and innovator in the world of personal fitness, health and training with millions of global consumers.
  • Headquartered in Finland, Polar employees over 1,200 staff doing business in 80+ countries around the globe.


  • The US has long been one of Polar’s most important customer markets and continues to represent tremendous opportunity for growth. To fully capitilize on that potential, Polar retained SRI to recruit a President, US who can continued to leverage the brand’s reputation for technology and innovation while strengthening customer sales, engagement and loyalty through both Digital and mortar channels.


  • Peggy Ang is an award-winning C-Suite leader with over 20 years’ experience in global marketing, strategy, operations and organizational transformation. Peggy has been the CMO/head of marketing of two of the biggest technology companies in the world – Samsung and LG. In both tenures, brand and business metrics grew exponentially.


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